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Privacy Policy

Last Updated: June 12, 2026

1. Introduction

Welcome to Lelo5.com (“we,” “our,” or “us”). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our football blog, located at https://www.lelo5.com.

As an independent media outlet founded by Alex Mercer and based in London, UK, we adhere strictly to the General Data Protection Regulation (GDPR) (EU) 2016/679, the California Consumer Privacy Act (CCPA), and the guidelines set forth by Google AdSense.

By accessing or using Lelo5.com, you agree to the practices described in this policy. If you do not agree with these terms, please do not access our site.

2. Information We Collect

We collect information in the following ways to provide better services to our users:

A. Information You Provide to Us

  • Comments: When you leave a comment on our articles (e.g., discussing a match analysis), we collect the data shown in the comments form (Name, Email, Website URL), as well as your IP address and browser user agent string to help spam detection.
  • Contact Forms: If you contact our team (e.g., Sofia Rossi for tactical inquiries or David Okonjo for transfer tips) via our contact form, we collect your name, email address, and the content of your message.
  • Newsletter Subscription: If you subscribe to the “Lelo5 Insider” newsletter, we collect your email address and name.

B. Information Collected Automatically

When you visit Lelo5.com, certain information is collected automatically via cookies and tracking technologies:

  • Device Information: IP address, browser type, operating system, and device identifiers.
  • Usage Data: Pages visited, time spent on pages, referral sources, and click patterns.
  • Location Data: General geographic location (country/city level) derived from your IP address.

3. How We Use Your Information

We use the collected information for the following purposes:

  • To Provide Content: To display football analysis, match reports, and transfer news relevant to your region.
  • To Improve User Experience: To analyze site traffic and optimize our layout and content strategy (e.g., determining which leagues are most popular among our readers).
  • To Communicate: To respond to your comments, inquiries, and newsletter subscriptions.
  • To Prevent Fraud: To monitor for malicious activity, spam, and security breaches.
  • To Serve Ads: To allow Google AdSense and other third-party vendors to display relevant advertisements based on your interests and browsing history.

4. Cookies and Third-Party Advertising (Google AdSense)

Lelo5.com uses cookies to enhance your experience and to serve advertisements.

What are Cookies?

Cookies are small text files stored on your device that help us remember your preferences and analyze site traffic.

Google AdSense & DART Cookies

Google, as a third-party vendor, uses cookies to serve ads on Lelo5.com.

  • Google’s use of the DART cookie enables it to serve ads to our users based on their visit to our site and other sites on the Internet.
  • Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network Privacy Policy at: https://policies.google.com/technologies/ads

Other Third-Party Vendors

We may partner with other ad networks and analytics providers (e.g., StatsPro 2026 for data visualization). These partners may also use cookies, web beacons, or similar technologies to collect data about your online activities over time and across different websites.

Managing Cookies

You can choose to disable cookies through your individual browser options. However, disabling cookies may affect your ability to interact with certain features of Lelo5.com (e.g., leaving comments).

5. How We Share Your Information

We do not sell, trade, or rent your personally identifiable information to third parties. We may share information in the following situations:

  • Service Providers: With trusted third-party services that assist in operating our website (e.g., hosting providers, email newsletter services like Mailchimp, and analytics tools like Google Analytics).
  • Legal Requirements: If required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
  • Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.

6. Data Retention

  • Comments: If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
  • Newsletter Data: We retain your email address until you unsubscribe.
  • Analytics Data: Aggregated usage data is retained for 26 months in Google Analytics before being automatically deleted.

7. Your Data Protection Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Right to Access: You have the right to request copies of your personal data.
  • Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
  • Right to Erasure: You have the right to request that we erase your personal data, under certain conditions (“Right to be Forgotten”).
  • Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data.
  • Right to Object: You have the right to object to our processing of your personal data.
  • Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you.

To exercise these rights, please contact us at privacy@lelo5.com. We will respond to your request within 30 days.

8. Children’s Information

Lelo5.com is a general audience football blog and does not knowingly collect any Personal Identifiable Information from children under the age of 13 (or 16 in the EU). If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately, and we will do our best efforts to promptly remove such information from our records.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date.

  • Next Review Date: June 2027

10. Contact Us

If you have any questions about this Privacy Policy, our data practices, or if you wish to exercise your data rights, please contact our Data Protection Officer (DPO):

  • By Email: privacy@lelo5.com (Managed by the Lelo5 Editorial Team)
  • By Mail: Lelo5.com Media Group Attn: Privacy Department 123 Football Lane, Suite 5 London, UK, SW1A 1AA